The 5 best tools in the field of SEO to test and check the speed of your site

Website loading speed is crucial in the modern web world. Fast and optimized websites provide a better user experience and improve the chances of visitors staying and interacting. One of the most important factors that affect website loading speed is SEO, i.e. search engine optimization. In this article, we will take a look at the 5 best tools used by SEO professionals to test site speed and improve its performance.

The 5 best SEO tools to test your website speed

1. PageSpeed Insights tool from

Google's PageSpeed Insights tool is considered one of the most important tools in the field of SEO that helps website owners improve the loading speed of their pages and the user experience for site visitors. This tool was developed by the Google team to provide comprehensive and detailed reports on the performance of web pages, and provide valuable tips to improve performance and improve the site’s ranking in search engine results.

How PageSpeed Insights works:

Anyone can use PageSpeed Insights easily and for free. You can access the tool via Google's website or by searching for "PageSpeed Insights" in the search engine, or clicking on the word and it will take you to the link. Once you access the tool, enter the URL of any page whose performance you want to analyze, whether it is a main page of the site or a sub-page.

- Performance analysis:

When a URL is entered, PageSpeed Insights analyzes the page and measures how quickly it loads on PC and mobile. The tool relies on a number of criteria, including loading time, server response time, image and code optimizations, and many other factors that affect page performance.

- Performance reports:

After the analysis is complete, PageSpeed Insights displays its results in the form of detailed, visual reports. The results show scores showing how well the page is performing on a scale from 0 to 100, where high scores mean excellent speed, while low scores mean you need to improve your site.

- Improvement recommendations:

The optimization recommendations provided by PageSpeed Insights are the most valuable part. The tool provides a list of potential optimizations that can improve page performance. These recommendations range from compressing images, improving server responsiveness, modifying code, enabling caching, and other useful techniques.

Benefits of using the PageSpeed Insights tool:

1. Improving the user experience: The tool improves the speed of loading pages, and thus contributes to providing a better and more satisfied user experience.

2. Improving your ranking on search engines: Site performance and loading speed are an important factor in its ranking in search engine results, and improving it increases your chances of appearing at the top of the results.

3. Increasing the reach and reach: Users tend to share and publish fast-loading content, which contributes to increasing the reach and spread of the site and its content.

Google's PageSpeed Insights tool is a powerful and essential tool for any website owner aiming to improve the loading speed of their pages and improve the user experience. By using this tool and following its recommendations, you can achieve significant improvements in performance and user experience, helping you reach a larger audience and improving your ranking in search engine results.

2. GTmetrix tool for comprehensive performance analysis

GTmetrix is a powerful and popular SEO tool used to comprehensively analyze and measure the performance of websites and their pages. GTmetrix ranks among the preferred testing tools among website developers and website owners who aim to improve the user experience and overall website performance.

The GTmetrix tool allows users to obtain detailed reports and valuable information about the site’s loading speed and the factors that affect its performance, which helps them make the right decisions to improve the site and achieve better results in search engines.

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GTmetrix Tool Features:

1. Measuring loading speed: The GTmetrix tool measures and analyzes the loading speed of website pages on personal computers and mobile devices. This tool depends on a number of factors such as page size, response time, and number of requests to determine page performance.

2. Image performance analysis: Images are considered one of the most important factors that affect loading speed, so GTmetrix analyzes the images on your pages and provides you with recommendations to improve their quality and compression to improve page performance.

3. Analysis of codes and calls: Websites contain many codes and calls that affect loading speed. GTmetrix analyzes these codes and identifies possible improvements to reduce the number of calls and improve performance.

4. Performance testing on a global level: You can choose testing sites from a group of sites distributed around the world. This allows them to determine loading speed and performance in different regions, which is important if your site is targeting an international audience.

5. Detailed reports: The GTmetrix tool provides comprehensive and detailed reports that include scores that show the page’s performance, strengths and weaknesses. The tool also provides information about the time it takes to load, the page size, and many other valuable information.

Benefits of using GTmetrix tool:

• Improving the user experience: By analyzing loading speed and identifying factors that affect page performance, you will be able to improve the user experience and increase visitor satisfaction.
• Improving search engine rankings: By improving site loading speed, your site can achieve a better ranking in search engine results and increase its chances of appearing at the top of the results.
• Competitiveness: By analyzing the site’s performance and comparing it to competitors, website owners can identify strengths and weaknesses and take appropriate measures to outperform competitors.
• Improve advertising and marketing performance: By improving loading speed, you can improve the performance of advertising and digital marketing and increase your chances of conversion.

3. Pingdom tool to continuously monitor site performance

The Pingdom tool is one of the best tools for continuously monitoring site performance, and it contributes to improving the user experience and benefiting from performance improvements effectively. This tool periodically monitors the site and provides detailed reports on loading speed, server response time, and other performance indicators, allowing site owners to understand the site’s performance and improve it continuously.

Pingdom Tool Features:

1. 24/7 Monitoring: Pingdom is a continuous monitoring tool that monitors site performance 24 hours a day, 7 days a week. This allows any performance issues to be detected as soon as they occur and necessary measures taken immediately.

2. Test from multiple locations: The Pingdom tool allows the user to select multiple locations around the world to test the site’s performance from different geographical regions. This allows understanding the effect of geographical location on download speed.

3. Detailed reports: The Pingdom tool provides periodic and detailed reports that contain information about loading time, page performance, file size, server response times, and more. You can view these reports to find out the strengths and weaknesses of the site's performance.

4. Alerts and Notifications: The Pingdom tool provides alerts and notifications via email or text messages when the site's performance detects problems or exceeds specified limits. This allows you to respond immediately to problems and avoid their negative impact on the site.

5. Real-time Monitoring: Pingdom tracks site performance in real-time and provides accurate information about any changes in performance and how they affect users.

Benefits of using the Pingdom tool:

• Improving the user experience: By continuously monitoring the site’s performance, loading speed and response time can be improved, thus improving the user experience and increasing user satisfaction.
• Early Detection of Issues: Pingdom provides early detection of any performance and server issues and provides instant notifications to warn of them and take corrective action.
• Improving search engine rankings: By improving site performance, the site can obtain a better ranking in search engine results, and thus will increase its chances of appearing on the first pages of results.
• Benefit from periodic improvements: By continuously monitoring the site, the site’s performance can be determined after possible developments and improvements to maintain excellent performance.

4. WebPageTest tool to analyze your page content in detail

WebPageTest is a powerful and popular tool used to analyze the content of web pages in detail, providing detailed reports on page performance, loading times, and factors that affect user experience. This tool is useful for website owners and web developers to comprehensively understand the performance of their pages and improve them.

WebPageTest Tool Features:

1. Multiple site testing: The user can choose the test site from a large number of sites spread around the world. You can choose from different locations to understand the performance of your page in different geographical areas.

2. Analysis of loading stages: The WebPageTest tool analyzes the page loading stages and provides detailed reports on how the content is loaded, including the loading stage of images, codes, and other content.

3. Performance analysis at the connection level: The WebPageTest tool shows the effect of connection speed on page performance, and analyzes loading times based on connection speed to understand the user experience in different conditions.

4. Detailed reports: The WebPageTest tool provides detailed and comprehensive reports on page performance, including information on the total loading time, page size, loading times for different stages, and suggested improvements.

5. Mobile testing: The WebPageTest tool supports testing pages via mobile devices, which helps in understanding page performance on mobile phones and improving the user experience across these devices.

Benefits of using the WebPageTest tool:

• Improving page performance: By analyzing the page content in detail, the user can effectively identify the factors that affect loading speed and improve it.
• Improved user experience: By improving loading speed and page performance, you can achieve a better user experience and increase visitor satisfaction.
• Improving search engine ranking: Page performance is an important factor in a site’s ranking in search engine results, and improving it greatly increases the chances of it appearing at the top of the results.
• Take advantage of experimental improvements: By testing different content improvements and monitoring their performance using the WebPageTest tool, you will be able to make the best decisions to improve the page.

5. Lighthouse tool in Google Chrome to improve user experience

Lighthouse is a tool that is integrated into the Google Chrome browser and aims to improve the user experience on websites. Lighthouse is a powerful analytical tool that evaluates a website based on several factors including loading speed, user experience, and overall performance. The Lighthouse tool can be used to obtain a site's strengths and weaknesses and provide valuable recommendations to improve the experience and performance.

Lighthouse Tool Features:

1. Performance evaluation: The Lighthouse tool evaluates the site’s performance in terms of loading speed, response times, page responsiveness, platform versatility, and other important factors for the site’s overall performance.

2. User experience analysis: The Lighthouse tool analyzes the user experience on the site based on a number of criteria such as accessibility, stability, interactivity, and responsiveness.

3. Improving accessibility: The Lighthouse tool highlights aspects of accessibility on the site and provides recommendations to improve the experience for visitors with special needs.

4. Improvement recommendations: The Lighthouse tool provides specific recommendations and improvements based on the strengths and weaknesses discovered in the analysis. These recommendations include methods for compressing images, improving responsiveness, improving code performance, enabling caching, and others.

5. Performance tests across mobile devices: The Lighthouse tool enables the user to test the site’s performance across mobile devices, which contributes to improving the user experience across these popular devices.

Benefits of using the Lighthouse tool:

• Improve site performance: By analyzing site performance and implementing Lighthouse tool recommendations, the site can achieve better loading speed and improve overall performance.
• Improving search engine ranking: Site performance is the most important factor in ranking a site in search engine results, and improving it increases the chances of it appearing on the first pages of results.
• Take advantage of experimental improvements: By testing and evaluating different improvements using the Lighthouse tool, you can make the best decisions to improve your pages and site.

And here we have reached the end of today's lesson. By using these tools, you will have the full ability to improve the site’s performance and provide an excellent experience for users, which in turn will help you increase the number of visitors and improve the site’s ranking in search engine results. I hope this explanation helps you, good luck.